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Álvaro García

About

From marketing to product, with AI as a force multiplier.

Digital marketing · SEO & analytics · AI applied to marketing

Portrait of Álvaro García
Álvaro García García · Málaga

I come from marketing, not software. I studied Marketing and Market Research at the University of Málaga and I'm finishing a Master's in Digital Marketing at UNIR. My day-to-day has been content, social media, on-page SEO, email campaigns and Google Business Profile.

The difference is what I do when a process is slow or manual: I turn it into a tool. I use generative AI — mostly Claude — as a force multiplier to design, code and test real software: a complete Customer 360 CRM, a Google Ads campaign auditor and an SEO auditor you can use on this very site.

I care about the point where marketing meets product: measuring properly, automating the repetitive work and building systems that help a team make better decisions.

Download CV

PDF · 1.1 MB · Spanish

Education

Master's Degree in Digital Marketing

UNIR — Universidad Internacional de La Rioja · Finishing

Bachelor's in Marketing and Market Research

Universidad de Málaga (UMA) · Graduated

Languages

SpanishNative

EnglishC1 · Cambridge

FrenchB2 · DELF

Certifications

Google Ads Search Certification · Google

Google Analytics · Google

01Experience

Where I have applied all this.

  1. Jan 2026 — Sep 2026Marketing & Client Management AssistantTeledesayunosContent, on-page SEO, email marketing and business accounts for an e-commerce brand.

    Content, on-page SEO, email marketing and business accounts for an e-commerce brand.

    • Designed and ran the editorial calendar and social media content, doubling average story views.
    • Single-handedly designed and executed every email marketing campaign and newsletter, which came to represent 10% of total web revenue.
    • On-page SEO: optimised meta descriptions and product copy, plus keyword research for product and category pages.
    • Copywriting and graphic/video assets for social, web and campaigns using Canva and editing tools.
    • Managed Google Business Profile and analysed social and campaign metrics to spot opportunities.
    • Coordinated with operations and business clients on campaigns of more than 100 orders.

    Tools

    • Email marketing
    • SEO on-page
    • Canva
    • Google Business Profile
    • Social media
  2. Mar 2025 — Jun 2025Digital Marketing SpecialistBCSdataContent and digital profiles for several client accounts at once.

    Content and digital profiles for several client accounts at once.

    • Created and scheduled social and digital profile content for multiple client accounts.
    • Managed and optimised Google Business Profile for several clients simultaneously.
    • Analysed performance data to support decisions and identify improvements.

    Tools

    • Social media
    • Google Business Profile
    • Analytics
  3. Occasional days and weeksLogistics operative (temp agency)Logistics and food sectorsFast-paced, demanding environments with strict delivery deadlines.

    Fast-paced, demanding environments with strict delivery deadlines.

    • Discipline, responsibility and the ability to adapt to different teams and sectors.

02Education

Education

  1. Finishing · 2026

    Master's Degree in Digital Marketing

    UNIR — Universidad Internacional de La Rioja

    Thesis: a B2B2C mobile marketing strategy built on hydration data.

    Case study
  2. Graduated

    Bachelor's in Marketing and Market Research

    Universidad de Málaga (UMA)

    Thesis (May 2025): marketing applied to video game microtransactions, with a survey of 150 players.

    Case study
  3. Completed

    Science Baccalaureate

Certifications

  • Google Ads Search Certification

    Google · Sep 2026 — valid until Sep 2027

  • Google Analytics

    Google · Google certification

Sectors

  • Digital marketing and content
  • Social media and communication
  • E-commerce

03Capabilities

From insight to tool.

Four areas I combine in every project. No made-up percentages: everything here is backed by experience or by something I built.

01

Marketing

The foundation: knowing who you talk to and measuring whether it works.

  • SEO: keywords and on-page
  • SEM: Google Ads and Meta Ads
  • Email marketing and newsletters
  • Content and copywriting
  • Social media and editorial calendars
  • Google Business Profile

02

AI

Directing AI with specs, rules and tests.

  • AI-assisted development (Claude, ChatGPT)
  • Specs and rules for coding agents
  • In-product AI with clear boundaries
  • Analysis automation
  • Rapid prototyping

03

Build

Tools people can use, not slide decks.

  • Web with Next.js and TypeScript
  • Internal tools and CRMs
  • Python for data (pandas)
  • Integrations and APIs (Google Ads API)
  • Reports and dashboards

04

Product

Deciding what to build and why before how.

  • Market research and surveys
  • Customer journeys and buyer personas
  • B2B2C business models
  • UX for internal tools
  • Quality criteria and testing

Contact

Have an idea?Let's build it.

I'm looking for marketing teams where data, AI and product go together. Drop me a line — I reply fast.

alvarogarcia473@gmail.com
Write an email
Location
Málaga, Spain
Availability
Can start immediately
Elsewhere
GitHub(opens in a new tab)CV