I'm Álvaro García, a digital marketer focused on SEO and analytics, based in Málaga, Spain. I use AI to take ideas all the way to working products: a full CRM, SEO and SEM auditors, systems that automate what used to be manual.
Every project answers a concrete problem. Open any of them to see what I built, how, and why.
A Customer 360 CRM that connects the sales cycle with the installed base of climate-control equipment: leads, quotes, installations, warranties, tickets and field technicians.
Crawls up to 25 pages of any public website, runs 70 checks across 7 areas and returns a prioritised list of what to fix first, with evidence and recommendations.
A tool that reads a Google Ads account — via CSV or the API — runs 13 audit rules and produces a report with a health score and actionable recommendations.
A complete digital marketing plan for a conceptual platform that passively captures hydration data in gyms and turns it into contextual push notifications, cross-selling and loyalty.
AI is a force multiplier, not the author. I define the problem, the architecture and the quality bar; AI speeds up execution and tests have the final word.
3 results
Crawls a site, analyses indexability, on-page, content, structured data and performance, and prioritises what to fix.
Audits a Google Ads account with 13 rules and produces a report with a health score and recommendations.
A Claude-powered assistant inside the HVAC CRM: summarises, suggests the next action and classifies, without modifying data.
Four areas I combine in every project. No made-up percentages: everything here is backed by experience or by something I built.
The foundation: knowing who you talk to and measuring whether it works.
Directing AI with specs, rules and tests.
Tools people can use, not slide decks.
Deciding what to build and why before how.
I come from marketing, not software. I studied Marketing and Market Research at the University of Málaga and I'm finishing a Master's in Digital Marketing at UNIR. My day-to-day has been content, social media, on-page SEO, email campaigns and Google Business Profile.
The difference is what I do when a process is slow or manual: I turn it into a tool. I use generative AI — mostly Claude — as a force multiplier to design, code and test real software: a complete Customer 360 CRM, a Google Ads campaign auditor and an SEO auditor you can use on this very site.
Master's Degree in Digital Marketing
UNIR — Universidad Internacional de La Rioja · Finishing
Bachelor's in Marketing and Market Research
Universidad de Málaga (UMA) · Graduated
SpanishNative
EnglishC1 · Cambridge
FrenchB2 · DELF
Google Ads Search Certification · Google
Google Analytics · Google
Content, on-page SEO, email marketing and business accounts for an e-commerce brand.
Content and digital profiles for several client accounts at once.
Fast-paced, demanding environments with strict delivery deadlines.
A living portfolio: what's in progress, what I'm learning and what already works.
A technical and content SEO auditor that crawls a site and prioritises what to fix. Available on this site.
Finishing the master's at UNIR, with a thesis on mobile marketing driven by biometric data.
Next.js 16, typed bilingual content, a command palette (⌘K) and technical SEO built in.
This repository started as a Google Tag Manager test bench. It now measures custom events, only after consent.
I'm looking for marketing teams where data, AI and product go together. Drop me a line — I reply fast.
